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About DEES  

Dee Sing Trading established in 1995 and was renamed to DEE SENG FASHION TRADING SDN BHD in 9 Nov 2004. With years of experienced in fashion & retail industry. DEE SENG is capable to satisfy its customer’s unique insight & demands.


DEE SENG product lines consist of ladies, men’s, and children apparels. Each of these lines is being monitored under a dedicated team. To remain competitive in this industry, we outsource the materials & manufacturer from countries such as CHINA, HONG KONG, KOREA, THAILAND & etc.


“DEES” is a DEE SENG in-house brand. The main focus of “DEES” is to provide high quality but affordable apparels to middle & upper-middle market segment.


“DEES” is in rapid expansion, in term of brand awareness and market penetration. To collabrate with this expansion, we plans to setup few new outlets each year untill 2015. Advertising & promotion activities will come along to enhance our expansion.

OUR VISION
 

To become a reputable and major fashion retail player in Malaysia.

 

To become a successful retail chain store in Malaysia.

 

To provide everyone with high quality and trendy apparels with affordable price tag.

 

To become the trend leader in the fashion industry.


OUR MISSION
 

All parties in DEES will collaborate to ensure our customers enjoy the
best products quality &contemporary fashion in competitive price.

 

Develop new excitement to the industry.

 

Continuously communicate & educate consumers on the current trend.

 

Ensure high level quality customer service provided.


SHORT - MEDIUM PLANNING
To establish DEES throughout MALAYSIA
To setup in - house design team
 
LONG TERM PLANNING
Create more house brands
Penetrating into others countries , as to enjoy the Globalization advantages.
 
LOYALTY REWARDS PROGRAM
Our customers are pampered with premium gift and promotional
vouchers as part of our reward programs.

To enhance our customers reward program and to establish our
customers' database, DEES will announce its Customer Loyalty Rewards Program.
 




ASIA SUCCESS AWARD
2010 & 2011
 
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